The Insurance Blues

The rising cost of insurance has hit small firms hard over the past few years. And there’s no sign of a let up. Better Business caught up with some industry experts to find out what’s gone wrong and how to fix things.

Insurance is a necessary evil for most small companies. A product that they are required to buy each year and hope that they never have to use. Making that annual purchase has become an even more bitter pill to swallow for the majority of companies over recent years as the costs of insurances have spiralled through the roof.

Insurance costs have been increasing steadily for a number of years now. However, over the past 18 months, the situation has become significantly worse. Take motor premiums for example, which have not just burst through the roof, but pretty much blown every slate off in the process.

A recent survey of members carried out by the Small Firms Association, found that 96 per cent of motor premiums have gone up in the past year. Not only that, but the average rate of increase was 35 per cent.

According to then SFA Director, Patricia Callan: “The increases cannot even be directly linked to claims on the policy, as the average increase among companies with no claims in the past five years is just one percentage point lower at 34 per cent. Ireland is facing an insurance costs crisis, one which can no longer be ignored. Insurance costs have been increasing for a number of years.”

According to John Brennan, Director of Dublin-based brokerage O’Leary Insurances, companies operating in the leisure, hospitality and retail trade have been impacted biggest by recent price hikes. Businesses that operate with a distribution arm and/or a motor fleet also continue to experience significant increased costs year-on-year, he says.

“In 2015 and 2016, it would be a reasonable statement to suggest that insurance costs for certain business types in Ireland have been some of the highest paid in Europe,” explains Brennan. “Most notably, those operating with increased exposures with regards to manual labour, footfall and motor/road risks have bore the brunt of the rising costs.”

The rising cost of insurance is troubling business owners. SFA members have rated insurance costs second only to wage inflation in terms of their business cost concerns.

Businesses typically just have to take price hikes on the chin and pay up. The problem is that this means firms are forced to make cutbacks in other areas of the business. SFA reseach has identified that around one third of small businesses have had to make cutbacks in important areas of their business in order to afford their rising insurance premiums. A further 5 per cent have identified their business survival as at risk on account of the current insurance cost crisis.

Related Content   Ask the Expert: O'Leary Insurance Group

In terms of motor premium hikes, one in five firms say they have been forced to reduce the number of vehicles in their fleet. Worryingly, a further 20 per cent have reduced their level of cover, leaving their businesses at greater risk in the case of accidents.


What’s Causing the Increase?
Brennan sees an obvious problem. He says: “It is a widely publicised statement that the generous level of awards for personal injuries has created a ‘compensation culture’. A whiplash claimant in the UK will receive an average payout of €5,000, whereas in Ireland the average payout is €15,000. There are no Irish business owners that would deny an employee or member of the public their right to compensation following an accident that resulted in a serious injury. It must be noted that it can be difficult to distinguish between a genuine and a spurious claim. However, the current system and level of awards lends itself to potential opportunism.”


Solving the Problem
To help small firms out in terms of spiralling insurance costs, the SFA has called for the Government to take action on a number of fronts, notably:

  • Introduce a new Book of Quantum. The SFA says: “An overhaul of the 2004 Book of Quantum is long overdue. However, the revised Book of Quantum cannot merely reflect the level of awards that have been made in recent years, but must incorporate an assessment of what would be an appropriate and fair award for specific injuries. The judiciary must use the Book of Quantum consistently when deciding court awards.”
  • Move to a ‘care not cash’ approach. The SFA says: “The Irish system should move towards a ‘care not cash’ approach to soft tissue injuries, replacing financial damages payouts for these injuries with the provision of rehabilitation until the claimant has recovered. This would provide support to those genuinely injured claimants but discourage fraudulent claims as there is no cash payment at stake.”
  • Increase competition in the insurance market. The SFA says: “More competition is needed in the motor insurance market to stabilise premiums. There are over 1,000 insurers throughout the EU that could write Irish insurance. The stated reason for refusing Irish business is that they will not underwrite risks which they cannot quantify, as is the case in Ireland because of the inconsistency of court awards and decisions such as the Setanta ruling, which effectively forced the prudent insurers to pick up the cost of a failed insurer who was recklessly trading.”
  • Combat fraud. The SFA says: “Insurance fraud is currently estimated to cost over €200 million per year, with €100m relating specifically to motor insurance fraud. Tougher sanctions including custodial sentences must be imposed on fraudsters. The problem of uninsured drivers must be addressed.”
  • Review the powers of the Injuries Board. The SFA says: “We strongly support the Injuries Board. A review of the functioning of the board is needed to identify any reforms required to make it fully effective. For example, claimants should be required to attend medical examinations organised by the Injuries Board and should be penalised if they reject the Injuries Board award but do not receive a higher award in court.”
Related Content   SFA Welcomes Budget as Step in Right Direction


Respite in Sight
Brennan agrees that the powers of the Injuries Board should be reviewed and strengthened where possible. He says: “There is certainly merit in reviewing the level of awards in the Republic of Ireland and benchmarking these against comparable demographics and economies.”

However, he predicts that costs will soon start to fall, as soon as insurance companies return to profit. “The insurance market is cyclical in its nature and a review of the previous cycles will demonstrate that costs will reduce naturally as insurance companies return to profit,” he explains. “In our opinion, business owners need to take control of the management of their annual insurance costs with the assistance of their insurance advisors. They should approach their annual renewals in the same fashion as they would approach a sales pitch to a client and highlight all of the positive steps that they have taken to mitigate risk.”

When it comes to advice for small firms seeking to renegotiate their policies, Brennan recommends that where a business has a poor claims record, they need to demonstrate that the company has implemented the necessary improvements to avoid repeat occurrence. “There are insurance schemes and facilities for almost all business sectors and we would suggest that these act as a good starting point,” he says.

“The insurance market in Ireland will improve and our best advice would be for business owners to be pro-active when it comes to managing their annual costs insurance. By doing so, they should be positioned to secure the most competitive cost base possible. There are some insurers that can assist the payment process and offer premium finance facilities at 0 per cent over a 10 or 12 month period. Businesses should take note of any proposals for premium financing insofar as there is generally a cost attaching to such facilities (between 4 per cent and 7 per cent).”