Women Make It Work: FMI

Pictured: Kathryn O’Mahony, CEO, YMCA Dublin./by Paul McCarthy

Better Business shines a light on three inspiration entrepreneurs carving out a niche in business with a little help from Virgin’s range of solutions that allow busy professionals to focus on the important things.


South African native Nicola De Beer is the ambitious businesswoman at the helm of FMI, a fast-paced and dynamic organisation specialising in independent field management with offices in Dublin and Belfast.

Working with a wide variety of client partners, from smaller retail suppliers to large blue-chip industry leaders, De Beer’s role is to ensure the delivery of engaging campaigns across a multitude of channels and sectors. The Managing Director explains the importance of a streamlined package of services for simplifying services. “The speed and ease of use of the Virgin Media offering is key to us at FMI, as is its reliability,” she says. “We run a huge contact centre and our systems are all cloud-based, so we need a rock-solid internet provider we can rely on that allows us a flexibility to work from any location in Ireland. And, because we’re all constantly on the go, the fact that our clients can log-in remotely and access our system is another a vital element of the service Virgin Media offers.”

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Value for money is another element that De Beer sees as essential in modern business. “Our job is really to deliver a return on investment for our clients and therefore value is key. And in order to pass on that value to our clients and customers, it’s important we obtain that from our service providers so we can focus on our objective to consistently deliver results and to forge long-term partnerships with our clients.”

She continues: “Our objective is to consistently deliver results and to forge long-term partnerships with our clients and Virgin Media makes it so easy for us to focus on their strategic direction.”