Irish seaweed company expands into UK

An Irish seaweed company has announced its expansion into the UK market. In what is seen as a significant breakthrough for the businesss, This is Seaweed is now providing Selfridges & Co with a range of its seaweed flakes.

This is Seaweed’s aim is to encourage consumers to engage with seaweeds and to understand the benefits they possess in terms of nutrition and taste. Each seaweed in the company’s product range has its own suite of beneficial vitamins and minerals that make them ‘superfoods’.

The company headquartered at NovaUCD, the Centre for New Ventures and Entrepreneurs at University College Dublin, was established in 2015 by Paul O’Connor, a marine biologist and a seafood enthusiast.

Speaking about the expansion, O’Connor said: “I am very proud to see This is Seaweed products stocked on the shelves of one of the world’s most prestigious stores. Quality has always been at the forefront of what we stand for so it is fitting that a store such as Selfridges, which demands the highest quality, is happy to provide our products for their customers.”

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The company is currently seeking to raise €1.5 million to develop new products and to assist in expanding its market reach further within the UK and across Europe. The company also hopes to create up to 10 new jobs within the next two years. This is Seaweed is supported by Enterprise Ireland and Bord Bia.